Robots

Brain Break: Who Let the Robot Out?

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
1 min read

"Sorry boss, I was late because a robot stopped traffic." It's an excuse that's up there with "my dog ate my homework" on the plausibility scale, but some commuters in the town of Perm, Russia, may have had to trot that one out this week.

Why? Apparently, researchers on staff at Promobot, the maker of a robot that looks a little like Eve from WALL-E, were testing out the bot's ability to move around on its own, when it seems that one of the engineers left a door open, and it made a great escape into a busy intersection.

Related: Robots May Be on the Cusp of Widespread Adoption, Jibo CEO Says

The robot was out in the world for just under an hour before its battery died and was returned to the lab. Sure, it could have been simple human error (or the start of the robot apocalypse), but some are guessing that it was just a hoax to raise the company's profile a bit.

Either way, we're talking about it, so if it was some sort of ploy to go viral, well played, Promobot.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur