Build Your Entrepreneur and CEO Brand with Podcasting
Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
On this episode of the Branding Blowout Podcast, I interview Tom Hazard, co-host of WTFFF?! a 3D printing podcast, on How To Build Your Entrepreneur And CEO Brand With Podcasting. Tom and I discuss how you can effectively include podcasting as part of your positioning strategy, to set your company up as an industry expert, and establish your CEO brand. We also touch on the following topics:
• How to know if podcasting is right for you
• The best ways to promote your podcast and build an audience
• Using podcasting to build your CEO brand
• Different types of podcasts and which ones will work best for your goals
Karen Leland is the founder of Sterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.