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What Entrepreneur's Editor-in-Chief Looks For When Assigning Stories

It's not about you.

By
This story appears in the December 2016 issue of Entrepreneur. Subscribe »

Recently, a CEO was venting to me about how he routinely pitches his business to reporters, but nobody writes about him. So I told him the five words that, harsh as they are, all entrepreneurs need to hear: Sometimes you’re not the story.

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But good news: You could be part of the story. 

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