How to Keep Yourself Safe From Fake LinkedIn Profiles
Pay attention to spelling, grammar, work history and photos.
LinkedIn is a powerful professional networking platform and one that I find myself spending more time on in recent months. However, I have also found an acceleration of fake profiles seeking my connection. In almost every one of these cases, I have also noticed that at least one of my real network connections has, in fact, accepted the connection to the fake profile.
Fake LinkedIn profiles are often believable because, in many cases, the scammer has pieced together information from other profiles, alongside a beautiful photo, in an attempt to make the request look legitimate. Connecting with a scam or fake profile on LinkedIn can give the scammer access to powerful data about you. If you have it enabled, LinkedIn has your contact email address available to connections from your profile page. It also lets connections see detailed information about your history, company and professional contacts that could be used to craft detailed and believable phishing and other scams against you. All of this information could be used in other nefarious ways, so it’s best to make sure that you don’t connect with them.
While the best policy is still not to accept the connection invitations from those that you don’t know, there are times when you may want to expand your network. In those instances, here are some ways to spot fake profiles.
Spelling and grammar.
In many of the fake profiles, there are some clear presentation errors. Often, the first name is displayed in all capital letters. That’s not protocol for presenting your name on a professional network -- and if someone does do that, you probably wouldn’t want to be connected with them anyway. Also, odd spellings of common names, colloquial spellings of company names in work history, or other typos in the profile should put up a red flag.
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Often, fake profiles come with ridiculously good looking photos. Not to say that the marketing manager of a consumer goods firm couldn’t have a pro headshot and the good looks of a model, but it should at least make you pause for consideration. Two of the recent requests that I received came with actress Jenna Elfman’s photo and another with a photo from a model in an online catalogue, respectively. Other scammers use photos of actual people, just not the “person” in the profile.
To test legitimacy, you can copy the photo from the listing and drop it into Google’s image search program or Bing’s image match program to see if it shows up anywhere else online. This allows you to verify if the image has been taken from another source or is actually a photo of the person it purports to be.
Not to say that everybody who gets an education from a prestigious university gets a great job post-graduation, but to have that type of education listed, and then be a secretary for the last seven years, should at least make you think twice about the profile. If the trajectory of work experience seems odd or off, it probably is.
Also, a number of the fake LinkedIn profiles are related to recruiters, as that is a plausible reason to connect with someone you don’t know if they may be able to find you another job. Check other work experience and facets. Better yet, look for their current employer elsewhere online and see if they, in fact, do work there before making the connection.
Too good to be true.
If you get a request from Bill Gates, Warren Buffett, Richard Branson or someone else who probably isn’t likely to send you a LinkedIn request, the chances are it’s not them.
If you do come across a fake profile, you can report it to LinkedIn, as I have done many times. Look where you have the buttons to accept the invitation or send an “InMail.” To the immediate right of those is a triangle. Click it, and select “block or report” to file the report and the reason, and help keep LinkedIn as a safe networking platform for you and your connections.
Carol Roth is the creator of the Future File™ legacy planning system, a “recovering” investment banker, business advisor, entrepreneur and best-selling author. She is also a reality TV show judge, media contributor and host of Microsoft’s Office Small Business Academy. A small business expert, Roth has worked with companies of all sizes on everything from strategy to content creation and marketing to raising capital. She’s been a public company director and invests in mid-stage companies, as well.