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Stopping Traffic

Advertise your site with banner exchange programs-for free.

This story appears in the June 2000 issue of HomeOfficeMag.com.

If you want to stop traffic in cyberspace, you've got to put your best face forward. And this means creating not only a distinctive Web site, but also an eye-catching way to lure visitors there. That's where a banner exchange program can come in handy. Like those big "Shop here, buy this" ads you can't miss at the top of many Web sites, you, too, can create an affordable virtual ad campaign with the help of companies like Flycast and Microsoft's bCentral Banner Network.

Both companies allow small businesses to build exposure by placing free ads on their networks in exchange for accepting member ads on their own site. For example, for every two ads you display on your site, your own ad gets shown on another site if you're part of the bCentral Banner Network . You can also choose site categories to reach a targeted audience and enlist the expertise of online designers to help create your ad.

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