On the Level
The Internet makes MLM easier--but it won't do the work for you. Before you commit, make sure you're prepared.
Three years ago, Cynthia Marshall of San Antonio, Texas, was looking for a business opportunity. She'd recently signed up for pre-paid Internet access with FlashNet Communications, based in Fort Worth, Texas, and was happy with the price and service. "I was thinking, 'I wish a real company like FlashNet would try network marketing,' " Marshall says.
Marshall had tried her hand at selling diet pills and Tupperware but hadn't managed to build what's needed for success: a "downline" of people she'd recruited into the business. Then she received an e-mail: FlashNet was launching a new division, FlashNet Marketing Inc., to sell its services directly to consumers through a network of independent sales representatives. Marshall attended the first opportunity meeting in San Antonio in July 1997 and signed up immediately.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
The 5 Personalities You Meet in a Coworking Space
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising