You can be on Entrepreneur’s cover!

Lincoln Debuts Uber-Like Service, But With Your Own Car The chauffeur program will launch in select cities.

By Lydia Belanger

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Josh Lefkowitz / Contributor | Getty Images

Ever wanted to ride in your own car, but as a passenger? Lincoln will soon have your back -- if you own a Lincoln.

Ahead of the New York Auto Show, the luxury automaker announced that it's piloting a new service called Lincoln Chauffeur. Currently available only in Miami, it allows owners of Lincoln vehicles to hail drivers to chauffeur them around.

Related: 5 Surprising Things to Come Out of the Detroit Auto Show

Owners may not want to drive themselves for a number of reasons: They may want to avoid looking for parking or paying steep fees to leave their car at the airport during a trip. They may want their car returned to their home after their driver drops them off so someone else in their household can use it. They may even need a designated driver service and request that a Lincoln driver retrieve them and their car after an evening of drinking, according to Autoblog.

It's a solution for Lincoln owners who don't want to allow their high-end vehicle to sit in their garages when it's not convenient for them to drive -- and who don't want to settle for an unfashionable, inexclusive cab, Uber or Lyft.

A startup called Dryver already does this, by the way. Its slogan is, "We drive your car, so you don't have to."

The services Lincoln Chauffeur will provide won't be limited to driving, however. The drivers will also be on call to run errands for users, such as pumping gas, picking up kids and buying groceries. They may even become personal assistants over time, as satisfied users will be able to request the same driver repeatedly.

Related: You Won't Believe This Luxe New Car Is a Volvo

San Diego Lincoln owners will get to try the service next, and other cities will follow later this year. New Lincoln buyers will get eight free hours of Lincoln Chauffeur, currently valued at $30 an hour.

For those nervous about trusting a stranger with their keys, Lincoln has said that it will thoroughly vet all of its drivers. And unlike other companies that provide rides on-demand, Lincoln's drivers will be employees, not independent contractors, providing an additional layer of liability for the company.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.