Cheers: How a Tight Knit Group of Fun-Loving Friends Motivates a Beer Pioneer
The founder of Harpoon beer explains how it is the experiences with friends and loved ones that inspired him to open his brewery.
Back in 1987, we were doing our first bottling run. I had left banking to start a craft brewery, which at that time was unheard of. Not only did we have to make great product, we also had to get people to buy something totally unfamiliar. Everyone back then knew beer as a light-yellow lager, so if you came up with something amber or hazy, they’d think it had gone bad.
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