KFC Has Created Less Smelly Fried Chicken Just in Time for the Holidays
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Innovation can come in the most unexpected packages. In Japan, KFC has developed and is now selling fried chicken that has a less potent smell. It's all in an effort to make it less objectionable if a KFC customer decided to bring it with them on the train home from work.
The “Fried Chicken Home Type” is available until Dec. 31 at one solely take-out location in Tokyo’s Shinjuku train station. Two pieces of the “low-aroma” chicken can be purchased for $4.50, with sides such as coleslaw and pot pie also on the menu. And apparently, once you pop the chicken in the microwave, the classic fried chicken smell is restored.Related: What KFC's Goofy VR Escape Room Taught Me About the Power of Storytelling in Communication
Eating KFC fried chicken is a Christmas tradition in Japan thanks to a successful marketing campaign that dates back to the 1970s, when the restaurant chain opened up its first location in the country.
Would you want to try KFC’s low-aroma fried chicken? Let us know in the comments.