KFC Has Created Less Smelly Fried Chicken Just in Time for the Holidays
The scientifically engineered poultry is available in Japan until the end of December.
Innovation can come in the most unexpected packages. In Japan, KFC has developed and is now selling fried chicken that has a less potent smell. It's all in an effort to make it less objectionable if a KFC customer decided to bring it with them on the train home from work.
The “Fried Chicken Home Type” is available until Dec. 31 at one solely take-out location in Tokyo’s Shinjuku train station. Two pieces of the “low-aroma” chicken can be purchased for $4.50, with sides such as coleslaw and pot pie also on the menu. And apparently, once you pop the chicken in the microwave, the classic fried chicken smell is restored.Related: What KFC's Goofy VR Escape Room Taught Me About the Power of Storytelling in Communication
Eating KFC fried chicken is a Christmas tradition in Japan thanks to a successful marketing campaign that dates back to the 1970s, when the restaurant chain opened up its first location in the country.
Would you want to try KFC’s low-aroma fried chicken? Let us know in the comments.
Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.