Problem Solvers Podcast

This Entrepreneur Shares How He Sold the Product That Everyone Said Was Impossible

When Eric Korman told everyone he wanted to sell perfume online, everyone thought he was crazy. He ended up proving them wrong.

Joe Keohane

Entrepreneur Staff

Executive Editor

May 9, 2018 2 min read

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

Selling perfume online seems impossible. After all, people need to be able to smell it, right? And when former Ralph Lauren executive Eric Korman launched his online perfume company PHLUR, he ran smack dab into that problem. Industry peers thought he was crazy. He hung in and devised a solution: an ingenious mix of smart ecommerce strategy, science, photography, psychology, music and storytelling. And with that, he made the impossible possible.

Hear from Korman on what it took to get customers to buy into PHLUR.

Thanks to our sponsors:

Small business never stops moving, so Dell’s US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You’ll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

More from Entrepreneur