Amazon Accidentally Leaked the Date of Prime Day
The heavily hyped day of sales boasts more deals than Black Friday.
Amazon accidentally leaked the date of Prime Day, its heavily hyped mid-summer sales event that boasts better deals than Black Friday.
Sean Gallup/Getty Images via BI
The date of the event will be July 16, according to a banner that was briefly posted on Amazon's U.K. website, reports TechRadar.
Amazon did not immediately respond to a request for comment on the leak.
Amazon launched Prime Day in 2015.
More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.
In addition to running their own promotions, some retailers promised last year to price-match Amazon's Prime Day deals.
Amazon's deals on Prime Day are better than what shoppers might find on Black Friday, the biggest shopping event of the year, according to BestBlackFriday.com.
The website analyzed Amazon's deals on Black Friday and Prime Day and found that in 2016, 77 percent of Prime Day prices were better than comparable deals offered on Black Friday.
Entrepreneur Editors' Picks
-
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
-
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
-
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
-
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
-
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
-
Struggling to Come Up With Creative Ideas? Try Doing This.
-
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.
