McDonald's

These Friends Snuck a Poster of Themselves Into Their Local McDonald's -- and It's Still There

Jevh Maravilla saw the blank wall as a chance to make the restaurant a little more inclusive.
These Friends Snuck a Poster of Themselves Into Their Local McDonald's -- and It's Still There
Image credit: Jevh M | Youtube
Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Originally published September 4, 2018

As the saying goes, you can’t be what you can’t see, but recently, a 21-year-old University of Houston student named Jevh Maravilla took that advice to heart in a somewhat unexpected way.

At his local McDonald’s, Maravilla and his friends looked around and realized that there weren’t any Asian faces in the photos. So when they noticed a blank wall, they knew exactly what they wanted to do: create a poster of themselves aping the cheesy, cheerful aesthetic of McDonald's decor and find a way to hang it in the restaurant.

The group purchased an old McDonald’s shirt from a thrift store and created a badge to make Maravilla’s disguise as a “regional interior coordinator” look more legitimate for their photo shoot. They then enlisted friends to mount the poster as quickly as possible before anyone noticed.

"To this day, I can say that the poster has been up since," Maravilla said in a video detailing the scheme. "And I really hope they never take it down. Remember, folks: all races deserve recognition. And I guess I did my part."

Updated September 18, 2018

And his conviction paid off. The scheme caught the attention of Ellen DeGeneres -- who is well known for loving a good prank -- the host had them Maravilla and his friend Christian Toledo on her show to walk her through their process. They shared that when corporate learned about the prank, they weren’t annoyed. In fact, when the poster had to be taken down for a planned renovation, it was put up for auction. The boys will also be featured in an upcoming marketing campaign -- and each received a giant check for $25,000.

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