These Friends Snuck a Poster of Themselves Into Their Local McDonald's -- and It's Still There

Jevh Maravilla saw the blank wall as a chance to make the restaurant a little more inclusive.
These Friends Snuck a Poster of Themselves Into Their Local McDonald's -- and It's Still There
Image credit: Jevh M | Youtube

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Originally published September 4, 2018

As the saying goes, you can’t be what you can’t see, but recently, a 21-year-old University of Houston student named Jevh Maravilla took that advice to heart in a somewhat unexpected way.

At his local McDonald’s, Maravilla and his friends looked around and realized that there weren’t any Asian faces in the photos. So when they noticed a blank wall, they knew exactly what they wanted to do: create a poster of themselves aping the cheesy, cheerful aesthetic of McDonald's decor and find a way to hang it in the restaurant.

The group purchased an old McDonald’s shirt from a thrift store and created a badge to make Maravilla’s disguise as a “regional interior coordinator” look more legitimate for their photo shoot. They then enlisted friends to mount the poster as quickly as possible before anyone noticed.

"To this day, I can say that the poster has been up since," Maravilla said in a video detailing the scheme. "And I really hope they never take it down. Remember, folks: all races deserve recognition. And I guess I did my part."

Updated September 18, 2018

And his conviction paid off. The scheme caught the attention of Ellen DeGeneres -- who is well known for loving a good prank -- the host had them Maravilla and his friend Christian Toledo on her show to walk her through their process. They shared that when corporate learned about the prank, they weren’t annoyed. In fact, when the poster had to be taken down for a planned renovation, it was put up for auction. The boys will also be featured in an upcoming marketing campaign -- and each received a giant check for $25,000.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur