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Automatic for the People

Do <I>you</I> know what an eMarket is? If you plan to be a dotcom success, you'd better find out fast.

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This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

Emarkets have been touted as the segment of the Internet with the most growth potential, representing lucrative sales and high profit margins. In fact, Forrester Research projects business-to-business sales to reach $843 billion this year.

For small businesses, eMarkets have the potential to completely alter supply and distribution models. In addition, streamlined e-logistics and e-procurement, arising from the efficiency of automated supply chain processing, promise to downsize things like inventory management from a 60-day cycle to a six-day cycle, all while lowering the cost of processing orders and expediting the delivery of b2b goods and services. But there's a challenge facing eMarkets: They must not only automate the existing supply chain, but also be able to bring in new members on a global scale. Problem is, eMarkets have been heavily criticized for lacking a standard.

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