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How to Sell Yourself

The opening sentence of our pitch is our most important. And too many of us are getting it wrong.

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This story appears in the December 2019 issue of Entrepreneur. Subscribe »

A man recently connected with me on LinkedIn, and sent me this note: "Let me know if you ever need a writer."

Nigel Parry

I guess he's a writer? I don't know! But I do know this: The phrase "Let me know if you ever need a…" shows up a lot, in my inbox and surely yours, too. I've come to think of it as the eight most deadly words in entrepreneurship—because that phrase is the death of opportunity. We should all step back and think: Have we used these words? Have we used similar words? And if so, have we failed to seize the moment?

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