Apple Won't Let Bad Guys Use iPhones

If a director wants a character to use an iPhone or Mac on-screen, they can't be a bad guy.
Apple Won't Let Bad Guys Use iPhones
Image credit: Apple via PC Mag

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Senior Editor
2 min read
This story originally appeared on PC Mag

Movie director Rian Johnson has confirmed there's some very strict rules around using Apple's products on-screen.

As MacRumors reports, director Rian Johnson shot a video for Vanity Fair this week where he takes viewers through a scene from his movie Knives Out. It's a great video for anyone interested in scene composition, but Johnson also reveals a tidbit regarding how serious Apple is about protecting its brand.

At the risk of ruining every movie where viewers try and guess who the bad guy is, Johnson says, "bad guys cannot have iPhones on camera." It's one of the strict rules directors need to agree to if they want to have any of Apple's devices on-screen. Apparently a similar thing happened in the long-running TV show 24 and involved good guys using Macs.

Apple was the world's strongest brand in 2019 according to Business Insider, with a brand value of $234.2 million. It makes sense Apple would invest the time, resources, and personnel to ensure its brand is only used and viewed in a positive light. However, not allowing bad guys to use an iPhone in a movie seems like overkill. Surely the bad guys will always want the best smartphone in their hand.

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