Netflix Signs John Boyega's Production Studio to Expand African Content
The deal with the 'Star Wars' actor helps Netflix's push into the African market.
Netflix is continuing its push to get more African content on its platform by partnering with Star Wars actor John Boyega and his company UpperRoom Productions. The indie production house will be responsible for developing non-English language films focused on West and East Africa, based on "stories, cast, characters, crew, literary properties, mythology, screenplays and/or other elements in or around African countries."
Netflix shared its plans to offer more African shows back in 2018. Its latest African original, Queen Sono, dropped worldwide at the end of February, while another as-yet unnamed series set in Nigeria was announced at the same time. Meanwhile, two further originals, South African teen drama Blood & Water and animated series Mama K's Team 4 are set to land later this year.
Speaking to Variety, vice president of international film at Netflix, David Kosse, said, "Africa has a rich history in storytelling, and for Netflix, this partnership with John and UpperRoom presents an opportunity to further our investment in the continent while bringing unique African stories to our members both in Africa and around the world." Estimates suggest that subscriber figures for Africa are currently low, but Nollywood is a multi-billion dollar industry, so the potential for Netflix's growth in Africa as a whole is huge.
Entrepreneur Editors' Picks
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
7 Meaningful Ways Your Business Can Honor Memorial Day
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform