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The Obsession That's Helping E-Commerce Businesses Make More Money

Understanding metrics is the secret to realizing your company's full revenue potential.

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Opinions expressed by Entrepreneur contributors are their own.

How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.

svetikd | Getty Images

So how can you measure your e-commerce metrics?

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