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How to Help Your Staff Feel Optimistic About 2021

To keep your staff motivated as we move through an uncertain year, don't overpromise, and don't hide from the truth.

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This story appears in the March 2021 issue of Entrepreneur. Subscribe »

Q: My company had a very rough 2020. I have high hopes for 2021, but how can I get my team excited without overpromising? — Jessica, Pittsburgh

After everything that happened in 2020, inspiring hope with a cliché seems, well, clichéd. But as I’ve navigated the unprecedented circumstances of the past year, I keep reminding myself: Necessity is the mother of all invention. (Told you. Clichéd.)

Federico Gastaldi

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