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Taco Bell's Entrance Into the Chicken Sandwich Wars Brings Up More Questions Than Answers

Taco Bell's long-awaited Crispy Chicken Sandwich Taco is now available for a limited time. Should you bite into one?

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Opinions expressed by Entrepreneur contributors are their own.

Ding ding! Taco Bell entered the ring today with its crispy contestant in the fast-food chicken sandwich war that has nearly torn our nation apart.

Taco Bell

The Crispy Chicken Sandwich Taco comes in a flatbread that is folded like a taco. It is filled with fried white-meat chicken that has been marinated in jalapeño buttermilk and seasoned with what Taco Bell mysteriously refers to as “bold Mexican spices.” After being rolled in a crunchy tortilla chip coating and fried, it is topped with chipotle sauce. And for the adventurous, extra jalapeños.

So, is it poised to unseat Popeyes or Chick-fil-A at the head of the crunchy chicken sandwich table? The consensus from social media snackers is that on a scale of 1 to 10, with 10 being “This is the best!” and 1 being “This is awful!” the Crispy Chicken Sandwich Taco would score...a shrug.

Related: How Taco Bell Is Becoming the World's Most Innovative Franchise

Most reviewers were pleasantly surprised by the quality of the chicken (including YouTuber Timmy’s Takeout) but otherwise gave it a thumbs-sideways “It’s fine.” Some wanted it to be spicier; some doubted its classification as a sandwich. And so, the big questions about the Crispy Chicken Sandwich Taco remain:

Is it even a sandwich?

Social media seems divided on whether this sandwich is actually a sandwich. Twitter user Yo Quiero Taco Ballads took the only reasonable approach to answering this question. He performed a song about it: 

Is it good?

Reviews across the board seem to be a resounding: “It is fine.” 

Is it worth the price?

It costs $2.49. You might be able to buy a pack of gum for that price, but it definitely won’t have pickled jalapeños. So yes.