You can be on Entrepreneur’s cover!

'Anything But McBland': Wendy's Takes Hit at McDonald's With 2 New Menu Items The Hot Honey Chicken Sandwich and its breakfast variation, the Hot Honey Chicken Biscuit, will hit stores on February 8.

By Emily Rella

entrepreneur daily

SOPA Images | Getty Images

The seemingly never-ending chicken sandwich wars are far from over when it comes to fast and fast-casual chains, with many jumping to innovate their offerings with different variations of spice and meatless "chicken" options.

Fans hailed Wendy's when it brought back spicy chicken nuggets, a long-loved menu item derived from the brand's famous Spicy Chicken Sandwich.

But now one of the OG chicken sandwich chains is upping its game with its newest menu drop — the Hot Honey Chicken Sandwich and its breakfast variation, the Hot Honey Chicken Biscuit.

"Others may do chicken sandwiches, but at Wendy's we actually craft chicken sandwiches with flavor," Carl Loredo, chief marketing officer for The Wendy's Company said. "As the Queen of Spice, we're constantly looking for new ways to upgrade our already famous spicy chicken sandwich, and our talented culinary team knew we could bring the Hot Honey trend to the table in a way no one else could."

Related: KFC is Bringing Back a Menu Item That Sold Out in Five Hours During Its Initial Debut

The new sandwiches will be a combo of honey and habanero, giving a sweet and spicy kick to the beloved chicken sandwich whether it's early in the morning or late at night.

The regular variation will feature all-white meat chicken breast topped with Pepper Jack cheese, Applewood bacon, pickle chips and, of course, hot honey, on a toasted bun.

The breakfast biscuit will feature all-white meat breakfast chicken fillet topped with the same hot honey and served on a buttermilk biscuit.

Customers will also be able to purchase a hot honey dip cup if they desire to make things a little sweet and spicy in their own way.

The Hot Honey Chicken Sandwich will go for $5.99, the Hot Honey Chicken Biscuit for $3.19, and both will be available nationwide starting February 8.

Related: Popeyes' New Collaboration With Megan Thee Stallion Just Broke the Internet

The chain also came straight for McDonald's jugular by jabbing the chain over its sandwiches.

"The Hot Honey Duo brings the heat, and the sweet, to give our fans mouthwatering, all-day chicken sandwiches that are anything but McBland," Lordeo added.

Subtle.

Of course this isn't the first time the two have duked it out, though it's usually over social media.

Last month, Wendy's hosted its annual "Roast Day," where the chain roasts other companies and people over Twitter.

When the Jack in the Box Twitter account asked to be roasted, Wendy's responded with "Somehow not the worst clown based fast food restaurant."

Savage.

Wendy's was up around 4% year over year as of late Thursday afternoon.

Related: Wendy's is Reformulating Their French Fries

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.