Wendy's Roasts Jack in the Box by Making Fun of McDonald's: 'Somehow Not the Worst'

The brand hosted its annual National Roast Day on Twitter -- and no brand or chain was safe.

learn more about Emily Rella

By Emily Rella

NurPhoto | Getty Images

The Wendy's Twitter account is notorious for its cheeky commentary, jabs and not-so-subtle jokes at other brands and companies — especially its fast-food rivals like McDonald's.

In a social media landscape where no one is safe from the punchlines of brands and their Twitter accounts, Wendy's has taken it a step further by implementing an entire day dedicated to poking fun at other companies.

Dubbed "National Roast Day," the fast-food chain takes to Twitter once a year to deliver digital smackdown (using the hashtag #NationalRoastDay, of course.)

While some companies got it more savagely than others, many joined in the fun and actually requested roasts.

Related: Wendy's Savagely Slams McDonald's Over Broken Ice Cream Machines

In perhaps the most literal meaning of the holiday, Aflac Insurance, famous for their duck mascot, asked the fast-food chain to roast them to which Wendy's replied with a photo of a roasted duck.

A few alcohol Twitter accounts took their shot at wanting to be roasted, including Anheuser-Busch's main account ("You guys aren't even from the best city in Missouri lol," Wendy's wrote), Busch Beer to which Wendy's simply said

"You're what parents give their kids to keep them from drinking" and Mike's Hard Lemonade which savagely received the response of "Still the worst tasting yellow liquid."

The chain also poked fun at other food brands like Yoplait ("Dear women laughing in your yogurt commercials, blink twice if you need help"), Oreo ("When adding milk makes you taste better, you're doing it wrong") and Velvet Cheese which was gut-punched with a burn of "We're closer to being the first restaurant on Mars than you are being cheese."

And of course the holiday wouldn't be complete without roasting other food chains, and Wendy's certainly didn't hold back when it came to Jack in the Box — so much so that it managed to snidely subtweet longstanding rival McDonald's.

"I'm unroastable try me," the Jack in the Box Twitter account said.

"Somehow not the worst clown based fast food restaurant," Wendy's slammed back.

Someone will certainly not be Lovin' That!

Of course this isn't the first time Wendy's has hit at McDonald's over social media.

Back in October, the McDonald's Twitter account Tweeted out a question, asking "if u were the person who ran the McDonald's account for a day, what would u tweet?"

Wendy's quoted the Tweet and said "Where the things that should be fresh are frozen, and the things that should be frozen are out of order," in reference to a report that had recently come out about the complicated nature of the McDonald's ice cream machines and why they are always broken.

But hey, all is fair in love and fast-food wars!

Wendy's was up 10.86% year over year as of Friday afternoon.

Emily Rella

Entrepreneur Staff

News Writer

Emily Rella is a news writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business Solutions

Learn to Build a ChatGPT Bot for Only $30

If you want to see what AI can do for your business, grab this course bundle today.

Leadership

6 Myths About Leadership That May Be Holding You Back

By dispelling these leadership myths, we can create a more realistic and nuanced understanding of what it means to be an effective leader.

Health & Wellness

5 Essential Steps to Expand Your Vision and Start Living Your Dream Life

It's time to break free from your comfort zone and expand your vision. When you refuse to settle for a mediocre life, you can start building a life you love.