Subscribe to Entrepreneur for $5
Subscribe

"What's a Thumbnail?"

Knowing what your art or advertising department is talking about can help get you involved.

Opinions expressed by Entrepreneur contributors are their own.

Commercial artists usually start designing an ad by doing "thumbnails"--tiny rough versions of the ad, perhaps the size of a playing card (perhaps artists' physical thumbnails used to be bigger). Should the visual go here.or here? It's a cheap and easy way to experiment with the basic structure of the ad.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales