“What’s a Thumbnail?”
Knowing what your art or advertising department is talking about can help get you involved.
Commercial artists usually start designing an ad by doing”thumbnails”–tiny rough versions of the ad, perhaps thesize of a playing card (perhaps artists’ physical thumbnailsused to be bigger). Should the visual go here.or here?It’s a cheap and easy way to experiment with the basicstructure of the ad.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
Commercial artists usually start designing an ad by doing”thumbnails”–tiny rough versions of the ad, perhaps thesize of a playing card (perhaps artists’ physical thumbnailsused to be bigger). Should the visual go here.or here?It’s a cheap and easy way to experiment with the basicstructure of the ad.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
