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Making Waves For the brothers who made the fish taco a million-dollar industry, it's all relative.

By April Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

Vital Stats: Co-founders Mingo Lee, 35; Wing Lam, 43; and Ed Lee, 40, of Wahoo's Fish Taco

Company: Casual eatery offering Mexican food with a hint of Chinese/Brazilian flavors

2004 Projected Sales: More than $35 million