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Using Blogs to Attract Customers

Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site.

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This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Blogs are a trendy way to publish online, and if done right, they can be an effective way to maintain solid relationships with internet customers.

While blogs may be used regularly by the techno-savvy, only 38 percent of all internet users know what blogs are, according to a January 2005 Pew Research Center survey. And their use as a marketing tool is still in its infancy.

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