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Bartering in Business

Barter is back in style and spanning the globe. Here's what you need to know to become the master of your exchange.

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This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Entrepreneur Chris DeMassa is busy trading on his company'sname. DeMassa, founder and president of 14-employee Arcata,California-based trademark research and consulting firm TradeMark Express,has bartered for everything from printing jobs to entertainmenttickets.

DeMassa, 49, thinks barter is a great way to build business. Heestimates 10 percent of his $1 million annual sales are generatedthrough barter. "That's 10 percent we wouldn't haveotherwise," he says. "It makes better use of ourresources and lowers our cost of doing business."

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