Bartering in Business
Barter is back in style and spanning the globe. Here's what you need to know to become the master of your exchange.
Entrepreneur Chris DeMassa is busy trading on his company's name. DeMassa, founder and president of 14-employee Arcata, California-based trademark research and consulting firm TradeMark Express, has bartered for everything from printing jobs to entertainment tickets.
DeMassa, 49, thinks barter is a great way to build business. He estimates 10 percent of his $1 million annual sales are generated through barter. "That's 10 percent we wouldn't have otherwise," he says. "It makes better use of our resources and lowers our cost of doing business."
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