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Bartering in Business

Barter is back in style and spanning the globe. Here's what you need to know to become the master of your exchange.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Entrepreneur Chris DeMassa is busy trading on his company'sname. DeMassa, founder and president of 14-employee Arcata,California-based trademark research and consulting firm TradeMark Express,has bartered for everything from printing jobs to entertainmenttickets.

DeMassa, 49, thinks barter is a great way to build business. Heestimates 10 percent of his $1 million annual sales are generatedthrough barter. "That's 10 percent we wouldn't haveotherwise," he says. "It makes better use of ourresources and lowers our cost of doing business."

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