Business Branding | Page 4

Prioritize Familiarizing Consumers With Your Company And What It Represents.

Here’s how design and brand messaging impact your bottom line.

How to implement a singular look and voice across all platforms.

Use an “ideal customer” to create a clear marketing and branding strategy.

Learn how to bring attention to your company in the media.

Learn why you want to keep them separate — and when it’s strategically smart to bring them together.

As AI blurs the line between what's real and what's manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.

Julia Haber, co-founder of Home From College, helps college students and recent graduates bring their "whole self" to the table.

Demi Marchese wanted to build a "bold, global, connected" business.

You won't get anywhere by demanding good ideas. Instead, encourage a lot of bad ones first.

The Green brothers are rewriting the rules of business — proving a company can thrive while giving away 100% of its profits.

Most acquisitions fail not because of bad numbers, but because leaders overlook the hidden drivers of value — brand equity, customer trust and frontline relationships.

Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my top tips for your business.

Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.

Millie Blumka and Taylor Borenstein encountered a frustrating fitness issue during the pandemic and wondered if other people felt the same.

Founders need to own their brand story now more than ever, especially with AI shaping what customers see.

DJ Khaled has partnered with Rewind It 10, a beard dye brand launched by Carolyn and Jeff Aronson and Fat Joe, turning personal grooming into a message of confidence and business growth.

Michelle Jimenez-Meggiato and Andrea Meggiato turned a beloved family recipe into a business.

The Hoopbus started as a grassroots passion project in Los Angeles and has grown into a global nonprofit using basketball to drive cultural connection and social impact. For entrepreneurs, it's a powerful case study in how purpose, mobility and community can scale into a movement.

CEO Chris Gabaldon discusses his leadership journey and how he's working to overcome the challenges facing the alcohol industry today.

What builds true customer loyalty? We asked six leaders to share what made the most difference in their businesses.

Discover why personal brand clarity, consistency and authenticity are your strongest tools to build trust, stand out from AI-driven noise, and unlock lasting influence in today's digital landscape.

Alex Samuels, owner of Rustler Hat Co., breaks down the strategy and tech that turned her business into a Nashville destination.

Liv Schreiber is in the business of connection — and says social media should be a tool for IRL socialization.

I used this strategy to get clients easily and skip networking events for good. You can too.

Scott Hattis and Kenneth Luna found inspiration for their business in their own homes — confident the offering would resonate with millions.