Business Branding | Page 3

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

Why younger employees expect companies to take political stances — and how this generational shift is forcing entrepreneurs to rethink leadership.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.

Here's how authenticity and cultural preservation fuel long-term business success.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

The Linkedin algorithm has changed. Here's how to (still) get noticed organically.

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

Presley Campbell and Alden Kramer followed their passion into business.

For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst and navigate your business to calmer waters.

Michelle and Brian Platt's product is "absolutely nothing like grandma used to make."

Here's what businesses can do to cut through the noise and thrive on social media right now.

Creators have earned nearly $400 million on Stan Store, an all-in-one platform for the "middle-class creator," and with GaryVee's support and a new $300 challenge, the startup aims to help millions turn their passions into profits.

Your toughest competition isn't always a rival product or company.

It's time to put customers back at the center of growth.

There's plenty of places you can streamline or personalize your operations without losing that human touch.

These mom-and-pop shops have found that successful promotions are more about creativity and thoughtfulness than having a big marketing budget.

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

Online Reputation Management is all about shaping what people see when they Google you or your business.

Ginny Seymour always dreamed of being a CEO — and it's paying off.

Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

Sinéad O'Sullivan breaks down how the superstar businesswoman propelled herself to the top.

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

From senior care to plumbing to schools, localized video storytelling shortens the ramp-up time to revenue and gives franchisees confidence from day one.

How does cake-throwing DJ Steve Aoki stay energized? By teaming up with this gum company and weaving in his own brand.

High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.

What entrepreneurs can learn from the ultimate reputation rehab story