Business Branding | Page 3

Building a Business

Creators Have Already Made $400 Million on This Platform — and GaryVee Says This Is Just the Beginning

Creators have earned nearly $400 million on Stan Store, an all-in-one platform for the "middle-class creator," and with GaryVee's support and a new $300 challenge, the startup aims to help millions turn their passions into profits.

By Leo Zevin

Building a Business

Who’s Your Biggest Threat? These 4 Questions Hold the Answer — and It’s Not Who You Think

By Milos Eric

Business Model

Your Competitors Are Already Using These 4 Customer Service Strategies — Are You?

By Nathan Miller

Building a Business

Stop Annoying Customers — Here’s How to Automate the Right Way

By Liz Brody

More From Business Branding

Building a Business

Small Businesses Reveal the Promotions That Actually Excite Customers

These mom-and-pop shops have found that successful promotions are more about creativity and thoughtfulness than having a big marketing budget.

Marketing

How Small Businesses Can Outperform Big Brands With This Simple Marketing Formula

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

Marketing

This Practice Could Save Your Career From One Bad Google Search

Online Reputation Management is all about shaping what people see when they Google you or your business.

Building a Business

This CEO’s ‘Powerful’ Switch-Up Is Securing 8-Figure Revenue and DMs From Nordstrom

Ginny Seymour always dreamed of being a CEO — and it's paying off.

Marketing

How Lavazza and the US Open Brewed the Perfect Marketing Campaign

Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

Building a Business

This Taylor Swift Trait Drives Billion-Dollar Success, Former Harvard Business Strategist Says

Sinéad O'Sullivan breaks down how the superstar businesswoman propelled herself to the top.

Marketing

The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

Buying a Franchise

This Simple Strategy Will Help Franchisees Get Customers and Scale Faster

From senior care to plumbing to schools, localized video storytelling shortens the ramp-up time to revenue and gives franchisees confidence from day one.

Business Branding

Steve Aoki’s Secret Weapon for 1,000% Energy Isn’t Drinks — It’s Chewable

How does cake-throwing DJ Steve Aoki stay energized? By teaming up with this gum company and weaving in his own brand.

Marketing

The Branding Battle Between College and the Trades Is Heating Up. Here’s Why Entrepreneurs and Marketers Should Care.

High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.

Business Branding

The World’s Oldest Branding Nightmare — and the Comeback Story That Can Save Your Company From a Reputation Crisis

What entrepreneurs can learn from the ultimate reputation rehab story

Business Model

I Built a Strong Company That Operates Without Me — These Are 8 Ways I Accelerated Team Trust

These rules drive value, so I have time to drive my RV.

Building a Business

‘We Live the Brand’: Why Mark Wahlberg and Harry Arnett Built a Company That Embodies Relentless Ambition

When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an opportunity and built their company from the ground up.

Business Branding

How to Trademark and Protect Your Brand’s IP

Understand the required legal steps to protect your brand’s identity.

Building a Business

What Are the Future Trends in Branding?

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior and technological advancements.

Building a Business

How to Name Your Business

Use A Combination Of Creativity And Market Research To Nail A Moniker Customers Will Respond To.

Building a Business

How To Pitch Your Business To Journalists And Influencers

Here are strategies to get your brand attention in traditional media and on social media.

Building a Business

How to Define Your Brand’s Personality

Here’s how to connect with customers on an emotional level.

Building a Business

How to Test the Effectiveness of Your Branding

The tools, metrics, and processes you need to measure and refine your brand design.

Building a Business

How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Building a Business

How Do You Define a Business Value Proposition?

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors.

Building a Business

What Are the Best PR Tactics to Handle a Crisis?

Learn the strategies to help navigate and mitigate the negative effects of a crisis.

Building a Business

How To Identify Your Business Audience

The term "business audience" refers to the specific group of individuals or organizations that a company aims to reach, engage, and serve through its products, services, and marketing efforts. This...

Building a Business

What Are the Most Important Components of a Complete Brand Experience?

From brochures to websites to live events, here are the most important touchpoints for your brand.

Building a Business

How Do You Write a Company’s Mission Statement and Define Its Core Values?

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

Building a Business

This Is the Legal Checklist Every Brand Needs

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you.