Business Branding | Page 2

Link building is evolving beyond metrics and anchors. The future belongs to brands that earn trust through authentic mentions, visibility and authority.

Michelle Hu followed her passion for beauty and organization into business.

Daniel Rotman's real-world pain point inspired an innovative — and lucrative — business.

From rapper to entrepreneur, Fat Joe is empowering everyday people to achieve financial independence through Policy Pulse Innovations — his latest venture helping workers escape the 9-to-5 grind.

Glen Powell's Smash Kitchen brand is taking off, introducing organic condiments and cooking oils that make healthy eating accessible and delicious for home cooks nationwide.

Tate Stock revived a forgotten product and says "the right messaging transformed everything."

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your biggest untapped opportunity.

George and Henry Graham saw a gap in the wake of the 2008 financial crisis.

Brother-sister duo Carlos and Christina Schenstrom revisited their "old dreams" during the pandemic — and it paid off.

New York Knicks guard Josh Hart joins Tommy John as the brand's first-ever athlete partner in a campaign built on comfort, authenticity and connection.

Businesses that want to grow need to accept the new reality of social media marketing.

Esmeralda Hernandez grew up in Mexico, where she first learned about business at the flea markets she attended with her mother.

The four Lertlumprasert sisters had wanted to start a business together since they were kids.

Jordan Harper, 38, didn't set out to build a brand — but it came naturally.

Cameron Carlberg went from selling leftover VIP tickets on Justin Bieber's tour to founding a multimillion-dollar concierge business that curates once-in-a-lifetime experiences.

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

Why younger employees expect companies to take political stances — and how this generational shift is forcing entrepreneurs to rethink leadership.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.

Here's how authenticity and cultural preservation fuel long-term business success.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

The Linkedin algorithm has changed. Here's how to (still) get noticed organically.

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

Presley Campbell and Alden Kramer followed their passion into business.

For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst and navigate your business to calmer waters.

Michelle and Brian Platt's product is "absolutely nothing like grandma used to make."

Here's what businesses can do to cut through the noise and thrive on social media right now.