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Business Branding

It’s Time to ‘Choose Better’ — Inside BODYARMOR’s Play for the Sports Drink Crown

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

By Leo Zevin

Entrepreneurs

I’m a CEO Who Wanted to Lose Weight and Improve My Health. Applying Business Strategies Helped Me Do It — Here’s How.

By Daniel Marcos

Building a Business

Strategic Planning Doesn’t Have to Be Complex — This Simple, 3-Part Framework Delivers Faster Results

By Saulo Ros

Building a Business

Stop Searching for Your Purpose — It’s Delaying Your Success. Here’s What to Focus on Instead.

By Saulo Ros

More From Business Plan

Building a Business

Why Every Leader Needs to Pay Attention to Trends — But Not Follow Them Blindly

For any forward-looking enterprise, trends are less of a hazard and more of a strategic opportunity, provided they are approached thoughtfully. Here's how companies can invest in industry trends

Building a Business

What Ancient Roman Entrepreneurs Can Teach Today’s Founders About Survival and Long-Term Success

The rise and fall of the publicani of the Roman Empire offers valuable lessons on scalability, adaptability, financial strategy and ethical leadership in modern business.

Building a Business

One Question Changed This Entrepreneur’s Life — Now She’s Leading a Movement for Women in Music

When a single question made Heather Lowery realize the lack of support for women in live music, she turned it into a mission. Now, as the founder of Femme It Forward, she's empowering the next generation through mentorship, events and initiatives.

Building a Business

Scaling Isn’t About Flashy Ideas — It’s About Process. 8 Steps to Get It Right

Scaling a business means evolving with each new challenge. Regular check-ins on organizational structures and processes can prevent hidden roadblocks and keep your team feeling supported.

Business Plan

How I Turned a Failing Business Into a $1 Million Powerhouse in Just 6 Months

Here's how I addressed five major revenue drains and transformed a struggling business into a million-dollar success in just six months.

Building a Business

I Couldn’t Offer Employees the Major Perks That Tech Giants Can — Here’s How I Hired the Best AI Engineers Anyway

I couldn't match the glamour of Open AI or Google, but this strategy helped me find game-changing talent.

Business Accounting

I Turned One Business Into 24, Making Tens of Millions — Here’s How You Can, Too

Here's why following my playbook could be your ticket to financial freedom — and saving America's local small businesses.

Building a Business

‘Disrupt to Democratize’: How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire

PlayersTV, co-founded by Collin Castellaw and Deron Guidrey, is an athlete- and fan-owned media network redefining sports media. It has achieved a $75 million pre-money valuation, demonstrating the appeal of its innovative model.

Building a Business

‘Empathy Over Ego’: Why the Women of gamma. Are the Key to Its Multi-Million Dollar Success

With a powerhouse team of female executives driving its success, gamma. is proving that empathy and emotional intelligence are the ultimate competitive advantage.

Human Resources

Learn From Rupert Murdoch’s Errors — Create a Succession Plan Today to Protect Your Company’s Legacy

Business owners can learn from the Murdoch family's disputes and power struggles and discover how effective succession planning could have prevented these issues.

Business Branding

“You Have to Grow Up Fast”: How This College Athlete Became a CEO Before Turning 18

18-year-old Boogie Fland signed his first NIL deal at 15, becoming New York's first high school athlete to secure a sponsorship. As he prepares for the NBA draft, he reflects on the insights he learned from his business manager, Julian Aiken, with Entrepreneur.

Building a Business

Too Many Founders Are Making This Critical Mistake — And It’s Costing Them

Are you making the mistake of waiting to monetize your digital product? Uncover four compelling reasons why starting early can change its future.

Building a Business

“I Wanted to Build Things Fans Could Enjoy”: How Playmaker Turned Athlete Podcasts Into a $25 Million Media Machine

Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and authentic talent. Playmaker was acquired by Better Collective, a global digital sports media group, in 2024.

Building a Business

Pivoting My Startup Saved It From Failing — Here’s How It Can Help Yours, Too

Pivoting in business can be a very bitter pill to swallow, but it may be the cure you need to reach your goals as an entrepreneur. In this article we discuss our relationship with pivots, how to execute them and key things to keep in mind.

Building a Business

A Great Idea Means Nothing Without the Right Market — Here’s How to Find It

Building momentum without an existing user base is hard. But if your business is going to succeed, it has to be done.

Building a Business

Smart Entrepreneurs Don’t Leap Without Looking — Here’s How to Strategically Approach Starting a Business

Think you're ready to act on your next big idea? Read this first.

Entrepreneurs

Kyle Kuzma Has Been an NBA Champion and an Underdog — Now He’s the One Telling His Story

Kyle Kuzma has navigated the highs and lows of the NBA, from winning a championship with the Lakers to facing struggles with the Wizards — now with the Bucks, he's embracing his journey and controlling his own narrative.

Business Funding

Seeking VC Funding? Make Sure You Have the Answers to These 5 Questions

These are the essential questions that venture capitalists ask founders to assess their startup's potential, focusing on the management team, market opportunities, early traction and financial understanding.

Building a Business

When Should You Get Your Business Ready to Sell? The Best Time to Start Is Now — Here’s Why.

Having a clear exit timeline ensures you're always prepared, whether you're targeting a specific sale date or need to adapt due to unforeseen circumstances.

Building a Business

5 Signs You’re an Entrepreneur at Heart — Even if You Work a Corporate Job

Could you be an entrepreneur that's been disguised as a corporate employee? Here are a few telltale signs.

Building a Business

From the Greens to the Screens — How This Entrepreneur Is Driving Golf’s Cultural Renaissance

Chad Mumm is reshaping golf's image with Full Swing, making the sport more compelling for a wider audience. He is also capitalizing on golf's pop culture rise with Happy Gilmore 2 and The Vanity Index podcast.

Human Resources

5 Time Management Challenges for Executives — and How to Solve Them

Effective time management helps executives focus on high-impact tasks, avoid burnout and lead with clarity.

Business Plan

Why Every Entrepreneur Needs an Exit Strategy — and How to Create One

Planning your business future from day one

Building a Business

Scaling Your Business? You May Not Want to Hire More People Right Away — Here’s Why.

In a world where rapid hiring is seen as the gold standard for growth, let's explore how small, focused teams can achieve big results through smart strategies, automation and lean operations.

Building a Business

Why Rejection is a Startup’s Best Growth Strategy

Rejection is an essential part of the startup journey, offering valuable lessons in resilience, strategy and growth that ultimately strengthen entrepreneurs and their ventures.

Side Hustle

Two Knicks and a Businessman Walk Into a Studio — And Turn Their Side Hustle Into a Booming Business. Here’s How They Did It

The Roommates Podcast, hosted by Josh Hart and Jalen Brunson, combines genuine conversation with a focus on business, all under the guidance of co-host Matt Hillman. With his marketing savvy, Hillman helps with brand collaborations and improves the podcast's reach and impact.