Get All Access for $5/mo

5 Steps to Building a Business Around Your Passion What if you could do what you love and make a living around that passion? You can. Here are some pointers on how to get started.

By Lewis Howes Edited by Dan Bova

This story originally appeared on Lewis Howes

Fear is a funny four letter word.

It is designed to protect us from real danger in our lives (like a bear chasing us) but at the same time paralyzes us from achieving our dreams.

I believe passion is the sword of love that pierces through the wall of fears that hold us back.


When people are living from passion they tend to be fulfilled, happy, healthy and love everyone around them. There isn't much room to get sick, be angry or unhappy when you do something you love all day.

What if you could do what you love and make a living around that passion?

Now we're talking!

During one of my stops at the Fox Business Studio in NYC I discuss how to live your passion (and build a 6 and 7 figure business a year) around it.

Anyone can learn to earn a paycheck and make money building someone else's dream (and there's nothing wrong about that).

Related: Tim Ferriss on the Rituals for Success

When I first started out I was a bit overwhelmed. Coming from losing my dream of playing professional football, not having a college degree at the time and looking to jump into the business world at a young age was pretty daunting for me. However, it all became very simple at one point...

I wanted to have the flexibility to follow what I love doing every single day, and make a living around that which would set me up for the rest of my life.

During my short time playing pro football I got a taste of this life. It was amazing. To make money around what I loved... I couldn't see myself living any other way.

The most passionate entrepreneurs are driven by more than just money, there driven by living a fulfilled life.

1. Research Your Market

Knowing what the competition knows, won't cut it, get deep. Dive in to your market and study like an expert.

2. Set a Tangible Financial Goal

I set new goals every 6 months and I always stretch my initial mark. Work backwards and figure out what you need to do each day, to get to where you want to be.

Related: 5 Steps to Dominating in Business in 2014

3. Create a Sharable Site

It's great to reference some the leaders in your space, but when you are developing your own brand, it's important to create unique content on a single hub. A site that your readers and viewers can reference back to, for more of your incredible content. I lean on Derek Halpern who's a pro at this.

4. Build a List

This is one of the most important tools in building a business. As you develop your sharable site, begin building a list of emails of the people that visit your site, and continue to provide them with value. This will translate into buyers for the future launch of your product or service.

5. Launch a Product or Service you can sell

If you have a financial goal that you've set out for the next 6 months, then you have to sell something. Figure out the biggest challenges your audience is facing and build something that solves their problem.

Turn Your Passion into Profits

If you are really wanting to take this seriously, and step up your entrepreneurial game but turning a life into a profitable lifestyle you are in love with, then apply for The School of Greatness Academy.

It's the most passionate group of successful action takers who are getting amazing results in their business. If you are looking to join a mastermind, receive the accountability you've been looking for and have access to the top business growth resources in the world, then apply here.

Related: How to Make a Million Dollars Online

Lewis Howes

New York Times Bestselling Author, Entrepreneur, Coach

Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked Apple podcast, The School of Greatness. Howes was recognized by the White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details magazine called him one of “5 Internet Guru’s that can Make You Rich.”  Howes has been featured on Ellen, Good Morning America, The Today Show, The New York Times, People, ESPN, Sports Illustrated, Men’s Health and other major media outlets.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.


This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.


Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.