📺 Stream EntrepreneurTV for Free 📺

Airbnb Now Requires That Hosts Accept Anti-Discrimination Rules If you're kicked out for racism or sexism, you can't feign ignorance.

By Jon Fingas

entrepreneur daily

This story originally appeared on Engadget

Yamil Lage/AFP/Getty Images via Engadget

Remember how Airbnb said it would ask you to agree to a non-discrimination policy if you wanted to host guests? That's now in effect. As of Nov. 1, hosts must abide by rules forbidding them from discriminating against guests. In the U.S., they're explicitly barred from discrimination based on factors such as race, nationality, disability, gender identity or sexual orientation. Hosts can label shared living spaces as open solely to same-gender guests (to discourage creeps) and warn disabled guests about accessibility problems, but those are the only major exceptions.

If you accept the agreement but violate it later, Airbnb's response varies. If you post a discriminatory listing, you'll have to edit it. And if you either refuse to make changes or actively reject guests, you'll face a suspension. There are limits to what Airbnb can do, though. It warns that it can't enforce all aspects of the policy worldwide, since that may force hosts to break local laws. Also, the firm can't stop hosts from discriminating over entirely legal matters. Don't be surprised if you're turned down for smoking, then.

The requirement is primarily a response to previous racist incidents rather than a proactive step, but it might be just what the company needs to discourage would-be hosts who might reject or insult guests for no good reason. The big challenge is enforcing the rules. Airbnb says that it will watch for hosts trying to skirt around the rules by using legal excuses (say, repeatedly rejecting guests on flimsy pretenses), but it'll have to prove that it can catch this abuse in a timely fashion -- waiting for a public outcry won't cut it.

Jon Fingas is an associate editor at Engadget.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

Devices

Working Late? This Charging Pad and Nightlight Combo is $60 Off.

Get your bedside table up to snuff with this clever device.