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Our "Biz 101" tech makeover winner learns to save time and money.

By Amanda C. Kooser

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By the time you read this, Purse-snickety!, the winner ofInterland and Entrepreneur's web makeover contest, willbe mostly done with the holiday rush. But we caught up with ownerDeborah Nail as she was gearing up for the big wholesale and retailseason. One goal Nail, 41, had was to boost the retail side of herredone website,, after focusing on wholesaleorders. Snagging retail sales means getting the word out topotential customers. You've probably heard a lot aboutpay-per-click keyword advertising with search engines. Here'show Nail's experience went when she first signed up withInterland's MyEzClicks program.

The first requirement was to choose about 20 words and phrasesthat would act as triggering search terms. Some of the onesPursesnickety! settled on are "feather purses,""reversible purses," "cocktail bags" and"fashion purses." The cost of the service is based onresults, with plans varying depending on the number of guaranteedclicks per year. Within one week of starting the program, Nailreceived 50 e-mails from website visitors. "They'requalified," says Nail. "They are people who are reallyinterested. This is really going to boost our business."

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