Tuning In These entrepreneurs do business to the beat of a different drum.
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Music is the universal language-and for many entrepreneurs,it's also integral to the success of their companies. Here arethree businesses that are hitting all the right notes.
Entrepreneurs:Ned Bennett and David Kalt
Company:OptionsXpress, an online brokerage firm inChicago
Music of choice:Jazz
How music influences thecompany: The computer servers are named after jazz greats,and large prints of musicians decorate the trading floor. Thecompany also prides itself on its innnovative management style,which reflects the way jazz musicians riff off each other.
Bennett's music philosophy: "Most brokerage customer sitesare extremely rigid, and the frustrated employee is required toplay the song exactly as it's supposed to be played. Ourculture is based on improvisation."
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