Simply Smashing Andrew Smash restaurant franchise

After years of being unable to find tasty, healthy eats he couldenjoy, former caterer Jason Landau, 31, set out to develop a menuthat he could share not only with his sibling, but with anyoneinterested in meatless fare. Jason and his brother Ken, 33,launched a complete menu of soy-based cuisine and real-fruitsmoothies when they opened their first Andrew Smash restaurant in1995. Patrons in Eugene, Oregon, were delighted: The brothersbrought in $400,000 in sales last year and expect $2 million for2000, given the sale of two franchises and the opening of theirthird this month.

These days, the brothers are doing more than just sharing theirhealthy dining
habits-they're also sharing their company. This past June,Smash International Inc. offered $1 million-worth of shares incommon stock in a direct public offering in order to fund theexpansion of Smash's SBA-approved franchise model. Start-upcosts for Andrew Smash restaurant franchises are about $300,000,but the Landaus will ease the financial burden for prospectivefranchisees by offering referrals to a third-party lender. Inaddition, Smash International offers franchise owners protectedterritories and two weeks of training in a corporate store, as wellas two weeks of training in their own franchise. Most important,Smash International will provide delicious soy-based productsdesigned and prepared just for its namesake franchises.

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