GameStop Is Making a Bid to Buy eBay in a Deal Its CEO Admits Could Be ‘Totally, Totally Foolish’

Ryan Cohen’s $12 billion meme stock wants to take over the online auction giant that is 4x its size.

By Jonathan Small | edited by Brittany Robins | May 04, 2026
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GameStop is playing the biggest game of its life: a bid to buy eBay, a company nearly four times its size, according to The Wall Street Journal.

The videogame retailer and meme stock, led by billionaire Chewy co-founder Ryan Cohen, is preparing a takeover offer for the $46 billion online marketplace. GameStop’s market cap sits at just $12 billion, meaning Cohen would need massive debt financing to pull off the deal. The two companies may seem like odd bedfellows, but there is strategic overlap. Both companies have pivoted hard into collectibles — trading cards, sports memorabilia, Pokémon — and eBay’s 135 million active buyers generated $11 billion in revenue last year, up 8% year over year.

Wall Street analysts, however, see real challenges in structuring the transaction. eBay faces fierce competition from Amazon and Walmart, and any deal would require GameStop to take on significant debt. But meme stock king Cohen has never been one to play it safe. “It’s ultimately either going to be genius or totally, totally foolish,” he told The Journal.

GameStop is playing the biggest game of its life: a bid to buy eBay, a company nearly four times its size, according to The Wall Street Journal.

The videogame retailer and meme stock, led by billionaire Chewy co-founder Ryan Cohen, is preparing a takeover offer for the $46 billion online marketplace. GameStop’s market cap sits at just $12 billion, meaning Cohen would need massive debt financing to pull off the deal. The two companies may seem like odd bedfellows, but there is strategic overlap. Both companies have pivoted hard into collectibles — trading cards, sports memorabilia, Pokémon — and eBay’s 135 million active buyers generated $11 billion in revenue last year, up 8% year over year.

Wall Street analysts, however, see real challenges in structuring the transaction. eBay faces fierce competition from Amazon and Walmart, and any deal would require GameStop to take on significant debt. But meme stock king Cohen has never been one to play it safe. “It’s ultimately either going to be genius or totally, totally foolish,” he told The Journal.

Jonathan Small Founder, Strike Fire Productions

Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
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