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Going the Distance

Why not get your web design from afar?

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This story appears in the June 2008 issue of Entrepreneur. Subscribe »

There's one crucial component every startup has in common: a . Some new businesses may use a template-based service; others may hire a local web designer. But many end up working with a company that's in another part of the country or even halfway across the globe. Almost 800 miles separate the office of Racegear.com in Corpus Christi, Texas, and its web designer, EY Studios in Starkville, . That distance hasn't stopped EY Studios from doing design work for the ambitious NASCAR-related content website and e-commerce startup.

Diane Metz, who started Racegear.com with her husband, Joseph, 44, found EY Studios through Yahoo Small Business's preferred partner program. They knew they wanted to use Yahoo Small Business's web hosting and store as the foundation of their site, but didn't want a typical template look. "You have to treat it with that same type of due diligence as you would hiring anyone else who would be walking into your office for an interview," says Diane, 41.

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