Cyber Week Sale! 50% Off All Access

IBM Says It Will Invest $3 Billion in 'Internet of Things' Unit The goal is to sell its expertise in gathering and making sense of the surge in real-time data.

By Reuters

This story originally appeared on Reuters

International Business Machines Corp said on Tuesday it will invest $3 billion over the next four years in a new 'Internet of Things' unit, aiming to sell its expertise in gathering and making sense of the surge in real-time data.

The Armonk, New York-based technology company said its services will be based remotely in the cloud, and offer companies ways to make use of the new and multiplying sources of data such as building sensors, smartphones and home appliances to enhance their own products.

For its first major partnership, IBM said a unit of the Weather Co will move its weather data services onto IBM's cloud, so that customers can use the data in tandem with IBM's analytics tools.

As a result, IBM is hoping that companies will be able to combine live weather forecasting with a range of business data, so companies can quickly adapt to customer buying patterns or supply chain issues connected to the weather.

For example, insurance companies could send messages to policyholders in certain areas when hailstorms are approaching and tell them safe places to park, saving money all round.

Or retail stores could compare weather forecasts with past data to predict surges or drop-offs in customer buying due to extreme weather, and to adjust staffing and supply chain logistics accordingly.

IBM said it was already working with some large companies, such as German tire maker Continental AG and jet engine maker Pratt & Whitney to help them use data in their processes.

Focusing on the cloud is part of IBM's gradual shift away from its traditional hardware and consulting business. The company is targeting $40 billion in annual revenue from the cloud, big data, security and other growth areas by 2018, which should be about 45 percent of its total revenue at that time, based on analysts' growth estimates.

(Reporting by Bill Rigby in Seattle; Editing by Lisa Shumaker)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

This Breakthrough Technology is Poised to Accelerate Your Company's Growth

Discover a breakthrough technology stacked on top of generative AI, now poised to revolutionize businesses across nearly every sector. Unlock unprecedented growth and profitability potential, achieving levels once thought unattainable.

Business News

'This Is Nuts': TikTok Just Got Closer to Being Banned in the U.S — Here's Why

The TikTok ban could go into effect one day before the inauguration of President-elect Donald Trump.

Business News

Google CEO Sundar Pichai Says 'You'll Be Surprised' By How Google Search Changes Next Year

AI has already changed the look of search, but Google's CEO says there are more changes to come.

Business News

Would You Pay $200 for ChatGPT? OpenAI's New Reasoning Model Has a Hefty Price Tag.

At $200 per month, ChatGPT Pro is 10 times more expensive than the popular ChatGPT Plus plan.

Side Hustle

'I Just Hustled': She Earned More Than $300,000 Wrapping Gifts Last Year — and It All Started With a Side Hustle

When Michelle Hensley lost her husband to cancer, she needed to figure out how to earn an income for her family.