KFC Is Temporarily Dropping Its 'Finger Lickin' Good' Motto Citing Concern for Its Hygienic Implications Amid the Coronavirus Pandemic

The company said in a statement that the 64-year-old slogan "doesn't feel quite right" in 2020 as health experts urge people to wash their hands often and avoid touching their faces to avoid infection.

By Lauren Frias

Image credit: Alex Tai/SOPA Images/LightRocket/Getty Images via BI
American fast food restaurant chain Kentucky Fried Chicken, or KFC, logo seen at Shanghai Hongqiao International Airport.

This story originally appeared on Business Insider

KFC will temporarily suspend its "Finger Lickin' Good" slogan citing hygienic concerns amid the ongoing coronavirus pandemic.

The slogan suspension is featured as part of an ad campaign in certain countries, with the brand blurring out the words "finger lickin'" from the company's iconic motto.

The campaign is set to appear in "the United Kingdom, Canada, the Netherlands, the Middle East, North Africa, South Africa and parts of Asia," a spokesperson for KFC told FOX Business, but will not be altered in the US.

The company said in a statement that the slogan "doesn't feel quite right" as health experts urge people to wash their hands and avoid touching their faces and mouths to prevent infection.

"We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment," Catherine Tan-Gillespie, global chief marketing officer at KFC, said in a statement.

She added that, while the company is pausing its famous motto, the fast-food chain's menu will not change, and the company will re-adopt the slogan "when the time is right."

KFC has used the "Finger Lickin' Good" slogan for more than 60 years.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.


6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?


Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.