📺 Stream EntrepreneurTV for Free 📺

NFL Teams Up With Epic Games to Bring All 32 Team Uniforms to 'Fortnite' The beleaguered league hopes to get a boost from one of the most popular video games in the world.

By Patrick Carone

entrepreneur daily
Fortnite | Youtube

Between reduced viewership, controversy over players kneeling during the national anthem, and ever-growing proof that concussions are not good things, the National Football League has been having a rough go of it lately. In a bid to connect with a different audience and find some new fans, the NFL announced on Monday that it's teaming up with Epic Games, creator of one of the most popular video games in the world, Fortnite.

Related: What's Happening on The Entrepreneur Index Right Now

Here's the scoop from the NFL:

Beginning Friday, November 9, NFL team "outfits" will be available in the Battle Royale Item Shop. This unique opportunity will give Fortnite players the ability to purchase and customize up to eight outfits representing their favorite NFL teams.

In addition to NFL team outfits, there will be football-themed emotes, harvesting tools, gliders, and even a referee outfit, so players can bring their passion for football into Fortnite.

Once a player owns an NFL team outfit they will be able to choose a uniform from any of the League's 32 teams and customize the jersey with a number of their choice (1-99). The NFL team outfits will be available as both male and female figures and can be customized with a different team/number each time a player uses the outfit in Fortnite.

The NFL team outfits will be available in Fortnite's Battle Royale Item Shop starting November 9 at 7 pm ET.

This is the first time Epic has partnered on special outfits inside Fortnite, and the NFL is hoping this union will get hardcore gamers excited about real-life gridiron action.

Related: Inspiring Quotes to Help You Get Through Your Work Day

"We see the popularity of Fortnite every day at the NFL as many of our players are passionate about this game," Brian Rolapp, Chief Media and Business Officer at the NFL, said in a press release. "This partnership represents a great opportunity for millions of NFL fans who are Fortnite players to express their fandom inside the game while at the same time exposing our brand to countless others."

Considering that Fortnite is free to download and play, this is also a wise move on Epic's end; football fans are sure to love the idea of wrapping characters in Tom Brady or Julio Jones skins.

As ESPN reports, Epic recently announced it had raised $1.25 billion, which gives Fortnite's producer a value of nearly $15 billion. That eye-popping figure is, no doubt, thanks to the game's insane popularity.

Just hope you don't get killed by someone in a Raiders jersey. That would be embarrassing.

Patrick Carone

Entrepreneur Staff

Special Projects Director

Patrick Carone covers all aspects of entrepreneurship, specializing in the automotive, entertainment, hospitality, spirits and cannabis industries.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.