Snapchat Acquires 3-D Photo StartUp

Seene makes 'computer vision technology' for mobile devices, including 3-D scene reconstruction, object tracking, augmented reality and face capture -- the latter of which is a very Snapchat-friendly quality.

By Stephanie Mlot

PC Mag

This story originally appeared on PCMag

Snapchat in 3-D? The popular social network has reportedly acquired 3-D photo app service Seene.

According to TechCrunch, the low-priced purchase was made "a couple of months ago," though neither company has officially confirmed the deal.

Seene makes "computer vision technology" for mobile devices, including 3-D scene reconstruction, object tracking, augmented reality and 3-D face capture -- the latter of which is a very Snapchat-friendly quality. The system (see video below) launched in September within the Seene app, and promises real-time, high-resolution 3-D facial capture on iOS and Android.

Neither Snapchat nor Seene immediately responded to PCMag's request for comment. The startup's website shows no signs of a change, still listing San Francisco and London as its shared home; TechCrunch says the team will relocate to Los Angeles.

In April, Snapchat added the ability to face swap with photos from your phone's camera roll. Ever wonder what you'd look like as your cat? Or with your best friend's flawless skin? Hold the screen over your face to launch the app's selfie features, then swipe to the "Face-Swap From Camera Roll" lens. The program automatically scans your photos for faces, surfacing all applicable options.

It's functions like that which attract an estimated 150 million people every day to the application, which recently bested Twitter's estimated 140 million daily users. The micro-blogging site -- once the number-two social network behind Facebook -- has also been eclipsed by Instagram, Facebook Messenger and WhatsApp.

Stephanie Mlot

Reporter at PCMag

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Growing a Business

Take Action Now to Protect Your Business From a Recession With These 4 Strategies

Business owners can implement these practical measures now to help their businesses grow, even before a recession is officially declared.

Business News

Would You Buy Maggie Murdaugh's Monogrammed Snake Print Pillows? Items From the Murdaugh Family Home Are Going Up for Auction

The sale comes just weeks after Alex Murdaugh was sentenced to two consecutive life terms for the June 2021 murders of his wife, Maggie Murdaugh, and son Paul Murdaugh.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

Mark Zuckerberg Has Promised More Transparency Amid Meta Layoffs — 5 Reasons That's a Smart Strategy

For decades, transparency hasn't been particularly popular among business leaders who manage teams. The times are changing though, and transparency is now gaining traction.