📺 Stream EntrepreneurTV for Free 📺

TikTok launches Pulse, the program to share advertising revenue with content creators for the first time The tool will guarantee brands that their ads appear in the most relevant content in twelve different categories.

entrepreneur daily

This article was translated from our Spanish edition.

TOLGA AKMEN | Getty Images

TikTok's reach is undeniable. The Chinese social network has revolutionized the world and its growth figures are impressive. Content creators have found a way to build communities on the platform and will soon be able to use it to generate revenue through TikTok Pulse , an ad sales program that will help brands reach the audiences they want while benefiting financially. to powerful tiktokers.

Through a statement , the social network explained what it is about: "To help brands stay on top of entertainment and culture on TikTok, we are pleased to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place your brand next to the main content in the 'For You Feed'. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community."

The program will launch in the United States in June of this year and in other territories in the fall. It is reserved for creators who have more than 100,000 followers and advertising will only appear on 4% of the content on the platform; the one with the greatest range. Among the content categories that TikTok Pulse will use are: beauty, fashion, cars, video games and cooking.

The social network has explained that the contents will be reviewed before displaying ads next to them to guarantee safe environments for brands . Additionally, TikTok Pulse will include metric measurement tools so brands know exactly how their ads performed.

The arrival of TikTok Pulse represents an important evolution for the platform that until now had not explored advertising revenue schemes shared with content creators. During the launch stage, content creators will receive 50% of the income from advertising related to their posts.
Entrepreneur en Español

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.


All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.