📺 Stream EntrepreneurTV for Free 📺

Uber Will Improve Privacy, Data Security Following Report The ride service said it will provide training for employees, making policies easier for customers to understand, and tightening access controls.

By Reuters

entrepreneur daily

This story originally appeared on Reuters

Uber

Ride service Uber, which is trying to enhance its image after several controversies, released the findings of a report on its handling of passenger data and said it would act on all the report's recommendations for improvements.

Lawyers at Hogan Lovells, who wrote the report commissioned and paid for by Uber, found that the smartphone app-enabled service had appropriate guidelines and procedures in place for internal access control, data security and data retention.

The report said Uber could improve privacy and data security by taking steps such as providing training for employees, making policies easier for customers to understand, and tightening access controls.

Management at the San Francisco-based company, which announced the report's findings in a blog post, said on Friday it had already begun putting the recommendations into effect.

Uber commissioned the report in November, shortly after a dinner where a company executive raised the idea of hiring researchers to examine and disclose activities of media critics. It also emerged that Uber executives sometimes used an internal tool called "God View" to track specific customer rides, including the ride of a reporter for the news outlet Buzzfeed.

The incidents provoked strong public criticism, including from Senator Al Franken of Minnesota, who sent letters to Uber and rival service Lyft asking about the companies' privacy procedures. Each company responded, but Franken has asked Uber for further details.

In a conference call with reporters on Friday, Hogan Lovells lawyer Harriet Pearson said Uber had "dedicated significantly more resources to its privacy program than other companies we've observed of similar age, sector and size."

The report also said employees had received clear communication from management on the importance of privacy, and that the company's internal audit unit was developing plans to evaluate the tone in at Uber's top level in the context of regular audits.

Uber has proven extremely popular with customers, who like the convenience of requesting a ride using a smartphone app. The company has expanded quickly, offering services in 54 countries. But it has met challenges from regulators and lawmakers, leading to bans in some cities, such as Las Vegas.

On Thursday, a passenger who says she was raped by her Uber driver in New Delhi filed a U.S. federal lawsuit, claiming the company failed to maintain basic safety procedures.

(Reporting by Sarah McBride; Editing by Jonathan Oatis)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business News

How Much Do Engineers, Software Developers, and Analysts Make at Apple? See Salary List

Using application data from highly-skilled foreign workers, Insider revealed a range of salaries at the tech giant.