This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Website Analytics Tool Omniture: Love It or Loathe It Omniture, a website analytics tool, has legions of fans who use it to understand user behavior metrics and site stats.

By Ericka Chickowski •

Opinions expressed by Entrepreneur contributors are their own.

Omniture, a website analytics tool, has legions of fans who use it to understand user behavior metrics and site stats. But its cost and complexity also have a lot of companies evaluating free alternatives.

Can't Live With It: Eric Fulwiler, partner, ZAC Digital Agency, a digital marketing and strategy firm in New York City

Eric Fulwiler is busy with all things online--from advertising and e-mail marketing to social networking and digital PR. But he deems Omniture too powerful to be useful for a busy web professional.

Editor's Pick

Related Topics

Analytics Magazines Magazine

Most Popular

See all
Franchise

Franchise vs. Independent Business? 12 Experts Weigh the Options

Is franchising right for you? These industry pros discuss the proven benefits of joining an established brand instead of starting a concept from scratch.

By Clarissa Buch Zilberman
Innovation

How Small And Medium Businesses Can Save Money and Increase Productivity With The Cloud

By investing in the cloud, small to medium sized businesses can achieve the same kinds of success that enterprise-level organizations do — without an enterprise-level budget.

By Claire Gribbin
Leadership

How to Strategically Preserve and Evolve Workplace Culture Amidst Change Management

When handled in a thoughtful, intentional manner, cultures no longer impede but serve to accelerate change management and drive results across enterprises.

By David Eaton
Growing a Business

How to Build an Advisory Board That Drives Startup Success

Here's what startup founders must consider when crafting an advisory board.

By Will Fan
By Sam Silverman
Side Hustle

This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.

It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.

By Amanda Breen