'Breastaurant' Battle Ends With Pair of Press Releases Hooters and La Cima, a franchisee for Twin Peaks, reach an out-of-court settlement -- though the war of words continues.

By Dinah Wisenberg Brin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Breastaurant Battle Ends With Pair of Press Releases

A legal battle of "breastaurants" has ended with little more than a pair of press releases.

Dueling announcements this week from Hooters of America LLC and La Cima Restaurants LLC put different spins on the out-of-court settlement. La Cima, led by former Hooters CEO Coby G. Brooks, plans to develop 35 Twin Peaks restaurants in the southeastern U.S. over the next decade.

Hooters, which franchises and operates more than 430 restaurants known for buxom "All-American Hooters Girls" waitresses, had sued La Cima after another former Hooters executive, Joseph W. Hummel, resigned last year and joined Brooks there.

La Cima, which formed in 2011, plans to open its first Twin Peaks franchise in Atlanta in July. The 7-year-old Twin Peaks chain, which has the slogan "Eats, Drinks, Scenic Views," also features scantily clad, big-bosomed waitresses. Currently much smaller than Hooters, Twin Peaks' website says it has "busted out" to more than a dozen locations and that the business "is about you, 'cause you're the man!"

In its federal lawsuit, Hooters claimed that Hummel downloaded "confidential and proprietary" company information when he resigned last July and later became La Cima's chief operating officer.

Hooters says it was able to secure "the return and/or destruction of all of its misappropriated information" through the now-resolved litigation.

For its part, La Cima issued a press release proclaiming that it was letting Hooters "walk away" without any compensation. The company added that Hooters "conceded" it had no evidence to support its claim.

"La Cima has never had any intention of using any Hooters information," Brooks said in the release. "[We] have over 117 years of combined Hooters restaurant experience. We don't need their documents; we wrote them."

Meanwhile, with more so-called breastaurants popping up across the land, it's no wonder that a niche has developed for a business like Breastaurant Uniforms. The company says its "Nicole Tops," "Buffy Dresses" "Dixie Shorts" and other outfits are all made in the U.S.

Dinah Wisenberg Brin is a freelance writer based in Philadelphia. She has covered business, politics, healthcare and general news for wire services, newspapers, blogs and other publications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Growing a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here's How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

Business News

A Billion Dollar Startup Is Trying To Resurrect A Woolly Mammoth — And You Can Watch It Happen

Filmmakers will go behind the scenes of billion-dollar startup Colossal Biosciences, which uses genetic engineering for de-extinction projects.

Business News

Woman Allegedly Fired for 'Theft' After Eating a Sandwich That Was Leftover From a Meeting

Gabriela Rodriguez worked as a cleaner at Devonshires Solicitors in London for two years.

Business News

A 29-Year-Old CEO Quit Microsoft To Build His Startup — And Just Scored A Deal on Shark Tank

Aabesh De tapped into a niche need during the pandemic and founded Flora, a houseplant care startup.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.