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2022 Franchise 500 Rank
#119 Ranked #83 last year
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Initial investment
$1.4M - $2.3M
Units as of 2022
1,627 4% over 3 years

Here’s what you need to know if you’re interested in opening a Denny's franchise.

In 1953, the first Denny's Inc. restaurant opened in Lakewood, California. Hungry customers were attracted to its delicious meals and quality dining experience. By 1963, Denny's Inc. started franchising, expanding the brand into one of America’s largest and most popular full-service restaurants. As a franchisee, you’ll be part of a global brand that has brought its presence to places such as Canada, New Zealand, Mexico, and the UAE, among others. Denny’s Inc. serves millions of customers each day.

With its family-style food service, Denny's Inc. seeks to provide clients with a casual dining atmosphere where they can enjoy affordable meals. Denny's Inc. focus on a broad customer segment and its strategy to rely on the interstate highway system has made it one of the most recognizable restaurant chains in the United States.

Why You May Want to Start a Denny's Inc. Franchise

In a world where fast-food restaurants dominate, customers always seek a spot to take loved ones and enjoy high-quality food. Denny's Inc. offers full table service, providing tasty dishes with few frozen or processed ingredients. By serving customers directly at the table, Denny's Inc. offers customers one of the best opportunities to socialize while dining.

Starting a Denny's Inc. franchise may be a mindful move for a potential franchisee who appreciates the value that ambiance, good food, and quality service add to the dining experience. With its moderately priced menu, customers visit Denny's Inc. to enjoy the classic cuisine, signature sauces, toppings, and dips that they may not be able to find elsewhere.

With a Denny's Inc. franchise, you may be able to help families experience dining bliss and comfort, and along the way, you may have the possibility to grow.

What Might Make a Denny's Inc. Franchise a Good Choice?

Potential franchisees often ask, “How much does it cost to own a franchise?” Well, with a Denny's Inc.  franchise as an example, you may be able to realize that the costs are manageable, especially if you factor in third-party financing options, which include options to help cover the franchise fee, startup cost, equipment, and inventory.

To be part of the Denny's Inc. team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

While running a restaurant franchise requires background experience, Denny's Inc. programs can help you grow. You may unlock your potential while enjoying a Grand Slam stack of hot pancakes. 

How To Open a Denny's Inc. Franchise

To get started with opening a Denny's Inc. franchise, you should first submit an inquiry form.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Speak to existing franchisees and ask questions directed to the Denny's Inc. team. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Denny's Inc. franchise, and you can get started with an initial investment and relevant training.

Cook up a welcoming community environment with your own Denny's Inc. franchise!

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Company Overview

About Denny's

Parent Company
Denny's Inc.
John Miller, CEO

Franchising Overview

Franchising Since
1963 (59 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
1,627 (as of 2022)

Franchisor Information

Corporate Address
203 E. Main St.
Spartanburg, SC 29319

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Denny's franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$10,000 - $30,000
Initial Investment
$1,428,425 - $2,326,540
Net Worth Requirement
Cash Requirement
Royalty Fee
Ad Royalty Fee
Term of Agreement
20 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Denny's has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
91 hours
Classroom Training
16 hours
Additional Training
At existing Denny's restaurants
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?
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Interested in franchise ownership like Denny's? Request a free consultation with a Franchise Advisor now.

Franchise 500 Ranking History

Compare where Denny's landed on this year’s Franchise 500 Ranking versus previous years.

Stock History for Denny's

Ticker Symbol for Denny's: DENN

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021