Edible
Sculpted fruit bouquets, chocolate covered fruit, smoothies, fruit salads, baked goods

About
Founded

1999

Franchising Since

2000 (20 Years)

Corporate Address

980 Hammond Dr., #1000
Atlanta, GA 30328

Leadership

Cheikh Mboup, President

Parent Company

Edible Arrangements LLC

Financial Requirements
Initial Investment

$173,600 - $409,700

Net-worth Requirement

$250,000

Liquid Cash Requirement

$80,000

Ongoing Fees
Initial Franchise Fee

$30,000 - $30,000

Ongoing Royalty Fee

5%

Ad Royalty Fee

5%

Financing Options

Edible has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Veteran Incentives

$10,000 off first-store franchise fee

Support Options
Ongoing Support

Purchasing Co-ops

Newsletter

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Site Selection

Proprietary Software

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

SEO

Website development

Email marketing

Loyalty program/app

On-The-Job Training:

40 hours

Classroom Training:

49 hours

Additional Training:

Web-based training & computer-based video learning prior to opening

Absentee Ownership Allowed
Number of Employees Required to Run:

6 - 7

Bio
At age 17, Tariq Farid borrowed $5,000 from his parents to buy a flower shop in East Haven, Connecticut, and within two years, he was running four flourishing stores. But after seven years as a florist, he came up with a new idea--bouquets you can eat. He opened the first Edible Arrangements store in 1999, creating, selling and delivering bouquets of fresh fruit sculpted to look like flowers.

Edible Arrangements began franchising in 2001. In addition to the company's signature fresh fruit arrangements, the product line has expanded to include chocolate-dipped fresh fruit, fruit salads, fruit sundaes, beverages and other "grab and go" products.

Cost
Initial Investment: Low - $173,600 High - $409,700
Units
-7.5%-92 UNITS (1 Year) -10.1%-126 UNITS (3 Years)

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units worldwide.

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: September 16th, 2020