Edible Arrangements
Sculpted fresh-fruit bouquets
Edible Arrangements
Sculpted fresh-fruit bouquets
About
Founded
1999
Franchising Since
2000 (18 Years)
Corporate Address
95 Barnes Rd.
Wallingford, CT 06492
CEO
Mike Rotondo
Financial Requirements
Initial Investment ⓘ
$189,750 - $348,950
Net-worth Requirement ⓘ
$250,000
Liquid Cash Requirement ⓘ
$80,000
Ongoing Fees
Initial Franchise Fee ⓘ
$30,000 - $30,000
Ongoing Royalty Fee
5%
Ad Royalty Fee
5%
Financing Options
Edible Arrangements has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory
Veteran Incentives
$10,000 off first-store franchise fee
Support Options
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
On-The-Job Training:
38 hours
Classroom Training:
84 hours
Additional Training:
Web-based training & computer-based video learning prior to opening
Absentee Ownership Allowed
Number of Employees Required to Run:
6 - 7
Edible Arrangements is ranked #53 in the Franchise 500!
Bio
At age 17, Tariq Farid borrowed $5,000 from his parents to buy a flower shop in East Haven, Connecticut, and within two years, he was running four flourishing stores. But after seven years as a florist, he came up with a new idea--bouquets you can eat. He opened the first Edible Arrangements store in 1999, creating, selling and delivering bouquets of fresh fruit sculpted to look like flowers.
Edible Arrangements began franchising in 2001. In addition to the company's signature fresh fruit arrangements, the product line has expanded to include chocolate-dipped fresh fruit, fruit salads, fruit sundaes, beverages and other "grab and go" products.
Cost
Initial Investment: Low - $189,750
High - $348,950
Units
-0.6%-8 UNITS (1 Year)
+8.1%+93 UNITS (3 Years)
Where Seeking Franchisees:
Franchisor is seeking new franchise units worldwide.
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