- 2021 Franchise 500 Rank
#382 Ranked #353 last year
- Initial investment
$106K - $133K
- Units as of 2020
181 6.2% over 3 years
Griswold Home Care provides in-home care for people who are disabled, bed or wheelchair-bound, living alone, recovering from hospitalization or nursing home stays or who have special needs. The service can also be used as respite care for family members in need of assistance. Caregivers provide personal care, cook and prepare meals, do light housekeeping and laundry, shop and run errands, assist with medication and do transfers.
About Griswold Home Care
More from Griswold Home Care
Why Choose Griswold?
Griswold Home Care launched an industry and continues to set the standard for care and compassion.
Griswold was one of the first franchise companies in the United States to offer in-home care to seniors and adults with disabilities, illnesses, or injuries, and we are the gold standard when it comes to delivering compassionate care. For our franchisees, franchise ownership is a potentially lucrative business opportunity that allows them to fulfill their calling—to dedicate their lives to serving people in their communities who need their help the most.
Griswold remains true to our guiding principles: provide the best possible home care to seniors and other adults with disabilities, illnesses, or injuries; provide comfort, joy, and peace of mind to our clients; and provide our franchisees with a business model that gives them the opportunity to realize their own dreams. That is the essence of our Griswoldness, and why we’ve been successful for so many years, and why we’ll continue to grow well into the future.
We focus on client care before profit.
Often, companies start up to take advantage of this huge industry and focus on making money, leaving customer care as a secondary goal. This is where we stand out from the rest. Our business model emphasizes compassion for our clients over profits for ourselves. Service should be affordable for customers, and caregivers should be well-compensated. The entire company was built around those important cultural values.
“Griswold is unique in the bustling and crowded home care franchising space,” says COO Mike Magid. “Unlike most brands that were started on a spreadsheet to take advantage of the sheer number of aging baby boomers, our founder, Jean Griswold, started with a heartfelt desire to help people. She is our lodestar and is a model we can point our franchisees to aspire to. This is a calling. Can it be lucrative? Yes. But it’s a calling first and foremost, and you need to remember that if you’re going to be successful.”successful.”
Our franchisees are eager to share what they love about their businesses.
We have some of the longest-tenured and most successful franchisees in the industry, and, most importantly, our franchisees think highly of our brand. We’re proud to say that we work hard to foster great relationships with our franchisees. We work alongside our franchise network to develop new initiatives, listen to their needs, and seek to provide all the tools they need to grow their businesses.
“I looked at 10 brands before I looked at Griswold, and the difference became apparent as soon as I got on the phone with Griswold. Other brands would tell me how great the margins were, but when I got on the phone with Griswold they told me how important the care was. It was an entirely different tone — they were the only ones who said anything about care. They remembered that the end product was care to seniors, and we appreciated that and decided to franchise with them because of their integrity.”
– Scott Savel, owner of a Griswold franchise in Scottsdale, Arizona
Our future is brighter than ever.
New franchisees are finding their calling by helping adults in their community age in place with dignity and providing peace of mind to their families. There has never been a better time to build a brighter future by taking care of those in your community who need you most.
If you’re a deeply empathetic person and you place compassion and a desire to help others above everything else, then Griswold is the right fit for you. We have developed a business model, the training, and the ongoing support that will help you become established, and we’re going to be with you the whole way. We’re most passionate about the success of our franchisees because we see the work they do and the good they bring to their communities. There is no other brand like Griswold in the senior home care space, and we’re here to ensure that the next 35 years are even better than the last.
- Franchising Since
- 1984 (37 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees in the following US states: Alabama, Arkansas, Arizona, Colorado, District of Columbia, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, North Carolina, Nebraska, New Hampshire, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Washington, Wisconsin, West Virginia
- # of Units
- 181 (as of 2020)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Griswold Home Care franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $106,350 - $133,100
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 20% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Griswold Home Care has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 59 hours
- Classroom Training
- 79 hours
- Additional Training
- Virtual training
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportField OperationsFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Griswold Home Care landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Griswold Home Care ranked on other franchise lists? Find out below.
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