Ending Soon! Save 33% on All Access

Advertising Alphabet Soup-CPR Or CPA Resuscitating your ad revenue with referrals

By Aliza P. Sherman

Opinions expressed by Entrepreneur contributors are their own.

Here's another online advertising term defined so you cantalk the talk with potential advertisers to generate ad revenuethrough your Web site.

CPR is the cost per referral and a CPA is a cost per action.Both measurements mean that your advertiser will pay you if yourWeb site visitors not only click on your advertiser's adbanners but also takes some other kind of action.

Usually a referral means your visitors fill out a form on theadvertiser's Web site to request further information and toprovide the advertiser with contact information and key demographicdata. An average CPR could cost upwards of $10 or more, dependingon how desirable your audience is to the advertiser.

An action usually means that your Web site visitors have gone onto purchase products from your advertiser or conducted atransaction of some kind after clicking on the banner. Payment foran action could be $20 or more or a small percentage of thesale.

Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at mediaegg.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.


Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.