Total Units
3,525 33 added in 3 years
0.9%
2021 Franchise 500 Rank
#28 Ranked #4 last year
24
Initial investment
$1.2M - $3.5M

Company Overview

Sonic first opened in 1953 as Top Hat Drive-In in Shawnee, Oklahoma, with Troy Smith Sr. at the helm. He later partnered with Charlie Pappe and they began franchising in 1959 under the Sonic Drive-In name. Sonic's car-hops deliver burger, hot dogs, chicken sandwiches, tater tots, onion rings, fries, drinks, desserts and breakfast to customers.

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About Sonic Drive-In

Industry
Food
Related Categories
Hamburgers, Food,
Founded
1953
Parent Company
Inspire Brands
Leadership
Claudia San Pedro, President

Franchising Overview

Franchising Since
1959 (62 years)
# of employees at HQ
900
Where seeking
Franchisor is seeking new franchise units worldwide.
# of Units
3,525

Franchisor Information

Corporate Address
300 Johnny Bench Dr.
Oklahoma City, OK 73104

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Sonic Drive-In franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$45,000 - $45,000
Initial Investment
$1,242,200 - $3,537,700
Net Worth Requirement
$1,000,000 - $2,000,000
Cash Requirement
$500,000 - $1,000,000
Royalty Fee
2-5%
Ad Royalty Fee
0.9%
Term of Agreement
20 years
Is franchise term renewable?
Yes

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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Sonic Drive-In has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
400 hours
Classroom Training
24 hours
Additional Training
At existing franchise location
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
25
Are exclusive territories available?
Yes

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Franchise 500 Ranking History

Compare where Sonic Drive-In landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Sonic Drive-In ranked on other franchise lists? Find out below.

Ranked #28

In Franchise 500 Ranking

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The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: October 23rd, 2020
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