Penn Station East Coast Subs

Jeff Osterfeld opened his first quick-service restaurant, Jeffrey's Delicatessen, in Dayton, Ohio, in 1983. A visit to the east coast inspired him to add Philly cheesesteaks to his menu. Then in 1985, he made cheesesteaks the star of the menu in his second restaurant, the first Penn Station, in Cincinnati. Franchising of the concept began two years later.